Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and more upbeat side of the singer’s famously multifaceted persona.
Now the look and feel of that album, Chromatica, have inspired a limited-edition Lady Gaga Oreo collaboration with pink cookies and green cream. The product’s official launch date in 2021 and availability have yet to be announced, though six-cookie packs will be available at convenience stores in January while supplies last.
Some packaging of standard Oreos will also feature Lady Gaga in early 2021, the brand said today. The first 1,000 people to sign up for a new Lady Gaga x Oreo Stan Club when it goes live today will also receive a free pack of Lady Gaga Oreos.
“This collab is inspired by the world of Chromatica, where kindness rules all things,” Lady Gaga said in a statement. “I love these pink cookies with green cream and hope they brighten your day as much as they do mine.”
Beginning Dec. 15, Oreo and Lady Gaga will also encourage fans to create “Oreograms” for friends and loved ones via a site called Sing It With Oreo. A QR code on Oreo packaging will direct consumers to the promotion, which runs through April 30, 2021.
Lady Gaga is no stranger to advertising, or her focus on kindness. In 2017, she partnered with Staples for an ad about supporting teachers, with Gaga herself dropping by an L.A. middle school to be a surprise “substitute teacher.”
https://www.adweek.com/retail/lady-gaga-and-oreo-just-announced-a-monster-of-a-collaboration/