At Google’s Marketing Live event, which kickstarts today, the tech giant is expected to reveal how ads will look in generative AI-powered search, one week after its full U.S. roll-out. Generative AI search is already poised to change how buyers use search to drive traffic and place ads. Google has also invested heavily in Performance Max, a tool that uses AI to place ads across search, video and display, based on where those ads will drive the best results.

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