The project gave Hawk, better known for his legendary halfpipe stunts, a chance to be a recording artist for a day.

“It wasn’t until I lent my vocals to ‘Worst Name For A Water Company’ that I realized my true potential as a singer,” Hawk said in a statement. “I am now ready to boldly step into my next career thanks to the foresight of Liquid Death. Rick Rubin better be ready.”

The canned water brand, which has expanded into sparkling water and iced teas, follows in the footsteps of numerous companies that have co-opted caustic opinions for marketing purposes. Senior leaders at Liquid Death seem to get a particular kick out of the tactic, quoting their trolls verbatim on songs like “There’s Not Even Alcohol In It,” “This Is Very Demonic,” “Disappointed & Dissatisfied” and “I’d Rather Die.”

“As long as the internet exists, I think nasty comments from people without a sense of humor will be alive and well,” Pearson said. “I saw one the other day that simply said, ‘Curse your stock prices.’ That’s so funny on so many levels.”

The marketer likes to mix up its communications, leading with entertainment and “finding new spaces to play in,” Pearson said, so Greatest Hates Volume 4 isn’t in the planning stages. Not yet anyway, but “as long as people keep unintentionally writing lyrics for us, we’ll probably have to keep making albums. There are plenty of other genres out there to ruin.”