When Litter-Robot designer, founder, and CEO Brad Baxter inherited two cats in 1999, he began formulating a device that would ultimately eliminate the often tedious task of scooping litter. After months of testing various prototypes, the design for Litter-Robot was finalized. The convenient contraption quickly became the highest-rated self-cleaning litter box on the market.
Sara Century is a freelance contributor to Adweek.
https://www.adweek.com/brand-marketing/litter-robot-and-todrick-hall-team-up-for-new-music-video-we-dont-scoop/