Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry?

“It’s really having a culture of experimentation,” said Han Wen, chief digital and marketing officer of L’Oréal USA and a 2023 Marketing Vanguard Award honoree, “and also allowing our teams to be able to try different things.”

“That’s really how you drive innovation, removing any sense of fear,” agreed Jon Gieselman, president of Expedia Brands at Expedia Group and fellow Marketing Vanguard Award honoree.

An important part of maintaining that culture is encouraging and cultivating the next generation of marketers. “Han is incredible in the way she shows up for her team,” explained Tasheka Nicholas, Wen’s Rising Star nominee and assistant vice president of finance at L’Oréal USA.

Watch the video below for more advice from our Marketing Vanguard Award honorees.

This story is part of The New Dynamics of Marketing Innovation special feature.