Calling it a “staggering achievement and a very brave exercise,” jury president Tea Uglow, president and founder of Dark Swan Institute, awarded the Glass: The Lion for Change to the campaign.

“This required years, months, hours, intense relationship with government and police to develop something that will work, save lives and actually transforms emergency services,” said Uglow at a press conference.

Glass Gold winner

• EBM, “Schoolgirl Newscasters” by Impact BBDO United Arab Emirates.

Grand Prix for Good

The Fondation Anne de Gaulle has been around for nearly 80 years, but few French people knew it existed. It was founded in 1945 by celebrated French general and president Charles de Gaulle for his daughter Anne, who had Down syndrome, to encourage inclusion of disabilities in society.

To bring more attention to the organization and its cause, Havas Paris spearheaded an effort to change the name of Paris’ airport to Anne de Gaulle Airport. The week-long effort included road signs, baggage tags and even repainting the building and it helped disabled people in France be “not only unignorable but celebrated,” as the case study stated.

“This was transformational for the client, which existed for decades … impactful, memorable, tastefully done,” said jury president David Droga, CEO of Accenture Song, at a press conference.

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