It can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It’s also a way of finding little moments of inspiration and gratitude that both speak to a brand’s ethos and make the world a much better place.
https://www.adweek.com/creativity/mcdonalds-and-lil-yachty-spread-love-to-the-crew-members-in-a-campaign-about-gratitude/