Moving Day on July 1 in Qu?bec is a local tradition that strikes a curious tone for those who don’t live there. Though it’s not a legal requirement, many years back, the province mandated that all leases for properties were to end on that day, which also happens to fall on Canada Day, the country’s… https://www.adweek.com/creativity/mcdonalds-made-a-boxy-campaign-for-quebec-where-over-100000-people-move-on-the-same-day/