McDonald’s Turns Its Trash Into Gold for Customers Who Keep the Netherlands Tidy

  Rassegna Stampa, Social
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In a bid to combat the issues its discarded packaging can create in the neighborhoods around its Netherlands’ restaurants, McDonald’s has gotten into the upcycling game by using its own branded litter to produce an exclusive jewelry collection—perhaps the perfect gift for that special someone.

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https://www.adweek.com/creativity/mcdonalds-turns-its-trash-into-gold-for-customers-who-keep-the-netherlands-tidy/