Barren joins a pivotal time for NVE, which tallied $111 million in revenue for 2024, bringing aboard more than 15 new clients including City National Bank, Coinbase, Google, LolaVie, Meta, MeUndies, Microsoft, Netflix Ads, OleHenrickson, Pinterest, Riot Games, and the Tony Awards.

Since Shelley Elkins joined the agency as its first chief creative officer in the fall of 2023, NVE has secured new business with clients such as Fenty, FX Network, NBCUniversal, Netflix, and CashApp. It was also was named experiential agency of record for Liquid I.V. and Waymo.

Barren said that NVE’s talent stood out to her, describing them as “incredible talent [with] really interesting skill sets [and] cultural connectedness.”

“The agency lives and breathes culture, is a part of it, and is building it,” she said.

Hyman added, “Cultural resonance occurs when you meet your customer in the real world. The power of where we’re headed with technology and the ability to scale that is going to supercharge where NVE is going. We didn’t need a COO: We needed a Megan. She’s the catalyst for this incredible growth.”