Through this project, the creators will teach marketing decision-makers about rewriting the rules of marketing and creativity. Collectively, the group has an audience of 2.7 million followers.

The following creators have been tapped to participate:

Teams will meet once a month virtually for four months, coordinated by Adweek. Each meeting provides space for community, questions and work time.

“Marketers are already navigating how to work with next-gen creatives to drive business growth, but seeking new creative ideas to grow their audience and appeal to new customers is critical,” said Adweek chief experience officer Jenny Rooney. “Marketers who do not embrace this new era of creativity will be left behind.”