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Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That’s up 27% compared to the same three-month period last year.
Following chief executive Mark Zuckerberg’s cost-cutting “year of efficiency,” which involved mass layoffs, the parent company of Facebook, Instagram and WhatsApp now has 69,329 employees, down 10% compared with the same period in 2023, but up from the previous quarter.
https://www.adweek.com/media/metas-ad-business-is-still-surging-as-headcount-ticks-upward/