Michael Kassan and Jeremy Zimmer on the Convergence of Advertising, Celebrity, Media and Commerce

  Rassegna Stampa, Social
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The U.S. election is next year. It’s going to be bumpy. UTA has a lot of TV news clients, including CNN. What are you hearing from them? Are they concerned, relieved about the leadership changes?

Zimmer: They’re relieved about the leadership changes, they’re concerned about the broader, ‘What’s happening here? Who’s in charge? And when can we get back to doing really good journalism and thoughtful journalism?’ So it’s pretty nerve-racking.

Talking about leadership changes and executive changes, how is Twitter going to be under Linda Yaccarino?

Kassan: Rarely does one get a second chance to make a first impression. I think Linda’s opportunity for Twitter 2.0 is to actually get a second chance at a first impression. The marketplace wants it. The Linda factor matters because she does have the trust and respect of the industry. And they’ll give her that chance. From a personal side, I couldn’t be happier for her. I’m so proud of her. She went for it, she got it.

Our interview has been edited for length and clarity.

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