
Properly maintained tires can be the difference between avoiding an accident and being in one. On average, there are nearly 11,000 tire-related motor vehicle crashes each year. With the “#GoldenGauge” campaign, Michelin hopes to educate teen drivers to avoid such preventable accidents.
https://www.adweek.com/creativity/michelin-turns-to-gaming-to-help-teens-understand-tire-safety-and-win-big/