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As brands and consumers begin to celebrate Pride Month, it is important to remember to move beyond “rainbow washing ”—the act of using Pride-themed versions of their products and marketing without substantially engaging queer communities—and instead attend to the everyday moments of the LGBTQ+ experience and history.
https://www.adweek.com/creativity/miller-lite-celebrates-the-legacy-of-lgbtq-bars-with-beers-queer-history-guidebook/