While the game itself has not undergone any recent aesthetic changes, the campaign acknowledges the various reasons why players may enjoy the game.
“Our new brand positioning leverages the insight that playing Monopoly allows each of us to unapologetically enter a world of opulence and villainy that we would otherwise consider a ‘morally grey zone,’” Brian Baker, vp of Hasbro Gaming, told Adweek. “We’re ready to own that truth and embrace the ruthlessness that Monopoly unleashes in its fans.”