Mozilla said its new bespoke wordmark adds custom characters to its semi-slab typeface, and its base black-and-white color scheme is complemented by a wider green palette signifying nature and nonprofits that strive to make the world a better place.

Mozilla said the hope is that its new unified brand voice will make its industry expertise more accessible and culturally relevant, with humor being used as a tool to drive action.

Mozilla said the transition to the new brand identity is underway, with all new activities in alignment.