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On episode two of Adweek’s Most Powerful Women in Sports, we sit down with Tampa Bay Buccaneers’ assistant defensive line coach Lori Locust, who’s entering her fourth season with the team. Locust was thrust into the spotlight in 2021 when she and the Bucs’ assistant strength and conditioning coach made history by becoming the first female coaches to win a Super Bowl.
https://www.adweek.com/brand-marketing/mpwis-podcast-buccaneers-coach-lori-locust-on-what-it-takes-to-win-a-super-bowl/