MSC Cruises, the world’s third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort.

The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line’s upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no stranger to the Super Bowl, having created favorite ads for Jeep, BetMGM, Lay’s and other big brands.

The commercial will kick off a nationwide marketing campaign highlighting what sets the brand apart from other cruise options. It will profile MSC Cruises’ newest flagship, MSC World America, debuting in Miami in April.

Super Bowl viewers will see how the family-owned cruise line’s European heritage is offering something different for U.S. vacationers. The commercial will show how MSC World America offers a vacation experience that blends the familiar with the fresh and allows travelers to discover the world through a new lens, according to the brand.

“Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations,” said Suzanne Salas, evp of marketing, ecommerce, and sales at MSC Cruises USA, in a statement. “We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”

The new brand campaign kicks off the year for MSC Cruises in the U.S. MSC World America will be the brand’s largest ship to serve the North American market when it sets sail from Miami on April 12. The ship will offer seven-night Eastern and Western Caribbean cruises, all of which will call at Ocean Cay MSC Marine Reserve.

MSC Cruises will also celebrate the opening of the line’s new terminal at PortMiami on April 9, which will be the largest cruise terminal in the world. Later in the year, the line will begin offering cruises from Galveston, Texas for the first time, followed by the addition of sailings to Alaska in the summer of 2026.