If you’re a regular person just trying to make it through the week with as little drama as possible, a cease-and-desist order from an all-powerful conglomerate is something that you’d wholeheartedly avoid. But if you’re gutsy creative collective MSCHF, you not only welcome the trouble—you bank on it.
https://www.adweek.com/creativity/mschf-asks-corporate-lawyers-to-start-their-engines-with-cease-desist-grand-prix/