“The whole thing became an homage to that sort of celebrity endorsement from that era, when all the ads told you to be like your hero,” Pearson said. “When we presented it to Jalen, he just laughed and said he loved it.”
Liquid Death’s relationship with Green stretches back several years, with the brand’s senior vice president of digital retail and avid hoops fan, Hamid Saify, learning that Green was a devotee of the canned water and keeping him stocked in the product. For Green’s second year in the NBA, the time was right to “join forces and make something together,” Pearson said.
The comically horrifying “Hoop Head” costs $125 on LiquidDeath.com, following in the footsteps of other wacky merch like the skateboards infused with Hawk’s blood and the VHS cassettes of Kreischer’s instructional workout videos.
CREDITS
- Co-founder/CEO: Mike Cessario
- Svp of marketing: Dan Murphy
- Svp of digital retail: Hamid Saify
- Vp of creative: Andy Pearson
- Vp of marketing: Greg Fass
- Vp of design: Franke Dresmé
- Vp of cultwear: Misha Brunelli
- Creative director: Will Carsola
- Associate creative director: Stu Golley
- Senior brand manager: Tia Sherwood
- Senior nihilist: Brendan Kelly
- Apparel production and sourcing manager: Sean Snirk
- Director: Daniel Stessen
- Executive producer: Johnny Eastlund
- Senior producer: Tatianna Rodriguez
- Production coordinator: Emily Draznik, Tanner Blount
- Director of photography: Mårten Tedin
- Still photographer: Arturo Almos
- Gaffer: Josh Arriazola
- Key grip: Cesar Quintanilla
- Wardrobe stylist: Stefania Maso
- SFX MUAs: Manny Lemus, Casey Jay Wong, Dahlia Carmichael
- Location manager: Chris Lacher