You’ve had announcements around One Platform Total Audience and generative AI. What role does measurement play this year?

Measurement continues to be the core of everything that we do. One Platform Total Audience is really at the forefront of guaranteeing cross-platform strategic audiences, so it makes sense that we partnered with [VideoAmp]. But the big focus for us is really trying to evolve the marketplace and make sure that we’re delivering for our clients. There aren’t many clients who are saying, “I have so much money. I don’t know what to do with it.” We want to make sure that we’re making every dollar work harder.

Is there anything we haven’t touched on you think is important for marketers to know ahead of upfront week?

We’re excited. I used to have a lot more hair. But you can see it was taken care of. We have a lot going on overall, but we’re very happy. What you’ll hear from us consistently—our obsession is—how do we make our advertisers marketing more effective? That is our lens we look at. How we invest in technology, how we program: Everything we do goes through that lens.

This interview has been edited for clarity and length.