Ross sees the brand’s new campaign and marketing strategy to incorporate its history into the story of their new chapter as one of many steps he, Aliffi and the team have taken to establish a more consistent and clarified vision and voice, and, in turn, elevate and strengthen the Neiman Marcus name and customer experience going forward.

“One of the reasons I joined this brand is just the incredible history of the brand and the iconic nature of what we do,” he explained. “This is only the beginning, but hopefully this positions us in a way that speaks to us as a luxury brand that has got a lot of heritage and cares deeply about exciting and delighting our customers.”