Netflix Unveils In-House Adtech Platform at First In-Person Upfront

  Rassegna Stampa, Social
image_pdfimage_print

Meanwhile, new movie announcements included an untitled Kathryn Bigelow film and Adam Sandler reprising his iconic character of Happy Gilmore in a sequel film.

The announcements add to Netflix’s big news day, which included the aforementioned Christmas NFL deal. The three-year agreement is set to change the TV landscape, making the streamer a prime contender for upfront TV dollars.

https://www.adweek.com/convergent-tv/netflix-upfront-ad-tech-platform/

Pagine: 1 2