Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions about the platform.

With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage with brands on TikTok and how ads impact buying behavior.

Learn who uses TikTok, what they’re looking for, and how to measure your ad effectiveness. Get the insights you need to create effective campaigns and measure their impact on perceptions and buying behaviors. Learn:

• How TikTok usage vary across demographic cohorts
• What TikTok users think about efforts to market to them on the platform
• How brands can effectively engage the TikTok audience, from creating content that fits with what users love about the platform and leveraging the platform’s native formats.

Visit Digital Marketing Depot to download the TikTok ad effectiveness report now!