Travelers are crossing destinations off their bucket lists again, with searches for “book a flight” growing more than 70% in 2022. They’re also spending more time researching in advance: 40% of leisure travelers say they now invest more time and effort planning trips than before the pandemic.

Hotel owners need easy ways to stand out and connect with people looking up their options across Google. So we’re rolling out Performance Max for travel goals to all hotel advertisers over the next few weeks.

Powered by Google’s AI, Performance Max for travel goals helps you easily expand your hotel’s reach and drive more direct bookings across Google. With one easy-to-set-up campaign, you can reach people in the important moments when they’re planning their trips.