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Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season with the assurance of more great moments to come.
https://www.adweek.com/creativity/nhl-and-highdive-capture-the-euphoria-of-the-long-awaited-stanley-cup-handoff-in-joyous-ad/