Although she doesn’t normally shill for projects other than her own, Richie said it was an easy decision to work with Estée Lauder because “it’s a brand I trust.” She also connected with the creative concepts and added flourishes of her own during the recent Los Angeles shoot.

“The New Bottle Service” has Richie accepting a delivery of Advanced Night Repair Serum and Advanced Night Repair Overnight Treatment. While it mimics a high-end club ritual—complete with sparklers and servers—Richie stays put in her bedroom, drenches her skin with product and reaps the glowy benefits.

A second ad, dropping Aug. 29, includes a dream sequence and a disco party where Richie “got to show off my very impressive dance moves,” she said, noting in her self-deprecating way that viewers “will probably be intimidated.”

Poking fun at past selves

It’s not that Richie is a wallflower these days—she says she still likes to hit the town with her friends, on occasion. But partying into the wee hours is no longer her calling, and she’s zen with that.

“We all go through so many stages and chapters in life, and I have to be able to look back on it and laugh and just have a take, like, life isn’t going to be the same,” Richie said. “I think we have to enjoy and celebrate and even poke fun at our past selves.”

The multi-hyphenate was a good choice for Estée Lauder because the brand looks for “multidimensional female voices who move and impact culture, love family and are creating and leading business ventures,” Pierre said. Richie fit the bill because “she’s spirited and has a strong sense of self that is aspirational and relatable.”

Up next for Richie: She’s starring in an indie comedy called Summer Camp. And she said she is currently shooting a project with Hilton for streaming service Peacock. Details of the show haven’t been disclosed, but Richie called it a reunion special, not a reboot of The Simple Life.