High energy, eccentricity and over-the-top personalities have served as some of the guiding elements of every classic Old Spice ad. So when the P&G brand decided to go big for the rollout of its newest scent, NightPanther, it turned to the one place that could match its supercharged ethos: the WWE.
https://www.adweek.com/brand-marketing/old-spice-tags-wwe-to-unleash-its-nightpanther-scent-in-new-fully-loaded-campaign/