The numbers

$4.3 billion — Omnicom Group’s 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media and advertising across all geographies, particularly in the U.S.

$15.7 billion — Omnicom’s Q4 revenues, up 5.2% organically year-over-year.

3.5% – 4.5% — Omnicom’s forecasted organic revenue growth for 2025, down from the 5.2% growth it delivered in 2024.

Watercooler talk

CEO John Wren revealed that Omnicom’s shareholders are expected to meet and approve its proposed acquisition of IPG on March 18, 2025. Omnicom reassured investors that both companies will operate independently until the deal closes, which is expected to happen in the second half of 2025. Until then, he said Omnicom is focused on maintaining momentum.

However, Wren expects Omnicom’s growth rate this year to slow, citing trade policy from the new U.S. administration and its effects on certain industries, such as automotive.

Key quote

Of the planned $750 million in cost savings Omnicom’s takeover of IPG will create, Wren said: “We anticipate identifying even more savings once the companies are combined.”