There aren’t too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi’s more likely than not has featured in most consumers’ personal narratives. But Levi’s is also a prime example of a heritage… https://www.adweek.com/brand-marketing/on-the-road-to-brandweek-levis-jennifer-sey-discusses-agencies-and-storytelling-for-a-heritage-brand/