Marketers, remember that a successful partnership also means each party is willing to invest the time, money and resources to make an impact. Partnerships can’t be one sided, or a check-the-box initiative. Dove and Nike remind us of what great partnerships can look like, the power that can be unlocked when two industry titans come together to build a more inclusive world for sports for all of our girls.
https://www.adweek.com/brand-marketing/one-team-one-dream-what-marketers-can-learn-from-dove-and-nike-partnership/