In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that operates billboards, logo signs and transit displays in the U.S. and Canada.
https://www.adweek.com/performance-marketing/ooh-ad-platform-receives-funding-from-lamar-advertising/