Saturday, Nov. 30
Fox News finally looked mortal on the Saturday of Thanksgiving weekend, falling into double-digit territory in the Adults 25-54 primetime demo like its cable counterparts and below the million-viewer mark among primetime total viewers. (FNC did finish above a million across total day.) Meanwhile, MSNBC finished second with total viewers during primetime, but placed third in the demo across both dayparts.
25-54 Demographic (Live+SD x 1,000)
Total Day: FNC: 114 | CNN: 37 | MSNBC: 21
Prime: FNC: 86 | CNN: 34 | MSNBC: 10
FNC: | CNN: | MSNBC: | |
4PM | FN Live: 55 |
CNN Newsroom/Dean: 22 |
Melber: 13 |
5PM | Five: 83 |
CNN Newsroom/Dean: 29 |
Sharpton: 29 |
6PM | Scott: 132 |
CNN Newsroom/Dean: 29 |
Capeheart: 19 |
7PM | Big Weekend Show: 144 |
CNN Newsroom/Dean: 35 |
Ayman: 17 |
8PM | Levin: 82 |
The Nineties: 35 |
Ayman: —- |
9PM | Kilmeade: 89 |
The Nineties: 34 |
Maddow: 10 |
10PM | Failla: 85 |
The Nineties: —- |
Ayman: 8 |
11PM | Gutfeld!: 57 |
The Eighties: 39 |
Ayman: —- |
Total Viewers (Live+SD x 1,000)
Total Day: FNC: 1.014 | CNN: 275 | MSNBC: 268
Prime: FNC: 985 | CNN: 201 | MSNBC: 217
FNC: | CNN: | MSNBC: | |
4PM | FN Live: 651 |
CNN Newsroom/Dean: 273 |
Melber: 196 |
5PM | Five: 938 |
CNN Newsroom/Dean: 385 |
Sharpton: 277 |
6PM | Scott: 1.163 |
CNN Newsroom/Dean: 306 |
Capeheart: 260 |
7PM | Big Weekend Show: 1.305 |
CNN Newsroom/Dean: 340 |
Ayman: 267 |
8PM | Levin: 1.107 |
The Nineties: 188 |
Ayman: —- |
9PM | Kilmeade: 976 |
The Nineties: 207 |
Maddow: 227 |
10PM | Failla: 871 |
The Nineties: —- |
Ayman: 168 |
11PM | Gutfeld!: 768 |
The Eighties: 197 |
Ayman: —- |