Though its flagship event takes place in June in Anaheim, Calif., VidCon has expanded to locales including London, Sao Paulo and Mexico City. Last September, Paramount hosted the inaugural East Coast VidCon in Baltimore, Md. In 2023, the Anaheim event attracted 55,000 attendees, according to the company.

VidCon generates revenue through a mix of ticket sales and sponsorships—last year, YouTube served as its title sponsor.