Reaching those consumers starts with the collection curation, which Grossman said begins internally with staff and also comes from knowing the target subscriber.

“That’s just a part of our DNA in how we approach merchandising content in the service,” Grossman said. “A lot of what you’re going to see in our Peak Screaming collection is the result now of several years of cumulative knowledge about what’s resonating with our subscribers and fans of this content.”

Grossman said Paramount+ has a huge fourth quarter coming, and the collection is an integral part of it, especially as an entrance point to the fall and winter holidays.

The collection also comes during a time when the streaming service premieres high-profile non-genre content on its platform, like the second season of Tulsa King starring Sylvester Stallone, the CBS fall content slate, and the NFL season.

“What we’re looking to do is not only leverage Peak Screaming to introduce new content to fans, but also to drive that library engagement and engagement with the other titles that we have in the service, and cross-pollinate that all at the same time,” Grossman said. “The goal here is to lift the engagement that we have with the service over the next several weeks.”