PepsiCo Wants to Calm a Stressed Nation With Driftwell

  Rassegna Stampa, Social
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Last fall, PepsiCo, the maker of beverages ranging from Tropicana orange juice to Mountain Dew soft drinks, announced the addition of a new product: Driftwell, a drink designed to help people relax and fall asleep.

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https://www.adweek.com/brand-marketing/pepsico-driftwell-marketing-push-stressed-nation-calm-uncarbonated-beverage/