PETA (People for the Ethical Treatment of Animals) has long been known for using shock advertising to raise awareness of animal rights. Its new campaign, however, takes a different approach—dark humor—to fight for the plight of the octopus.
https://www.adweek.com/creativity/petas-darkly-humorous-campaign-warns-youre-basically-cannibal-if-you-eat-octopus/