Phillip Hendrix has joined Atlanta NBC affiliate WXIA as managing editor.

Hendrix began his career as a photojournalist and has held various leadership positions in small and large markets, including serving as managing editor at WXYZ in Detroit. Most recently, Hendrix was a senior producer at Black News Channel and TheGrio, overseeing news and entertainment content aimed at African American audiences.

“11Alive News is dedicated to telling the stories and sharing solutions that affect the everyday lives of Atlanta residents. This mission of serving the community in more meaningful ways made this role the perfect fit for me. I am thrilled to join their news management team, and make an impact,” said Hendrix.

“Phillip’s unparalleled track record in leading coverage of major news and weather events, transforming newsrooms into thriving hubs of success, and developing talent aligns perfectly with our commitment to serving Metro Atlanta viewers through our daily storytelling,” said news director Denisha Thomas.