Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”

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http://feeds.searchengineland.com/~r/searchengineland/~3/nIHPEwX7fqU/ppcs-fakenews-9-ways-bad-numbers-might-look-good-301881