Prime Video’s ad tier launched in January, automatically enrolling more than 100 million customers and allowing them to upgrade out of the tier for an additional $2.99 per month.
The new interactive formats build on the company’s initial offerings, which included standard 15-second and 30-second preroll and midroll ads.
Bottom line
Amazon’s announcements add to the bevy of tech updates coming from video and tech companies heading into the upfront as publishers vie for coveted TV ad budgets.
In addition to Prime Video’s ad updates, NBCUniversal recently announced that Peacock would bring programmatic ads to its Olympic Games coverage. Plus, Paramount revealed partnerships with EDO and Mastercard for enhanced measurement transparency.