In the last six months, the agency has also lost global CFO Tania Secor; global CMO Ashish Prashar; svp and global head of media, connections and influence Ellie Bamford; and vp and managing director Margo Lowry.

In December 2022, the agency won the multimillion-dollar Mattress Firm account, but just a week later the business reduced the scope of its work with R/GA, switching to a project-based approach. Since then, Mattress Firm cut ties with the agency. One source told Adweek this was a product of the agency not moving fast enough to staff the business and build a relationship with the client. 

In November 2022, R/GA made a restructuring of its business, closing its Hudson Yards office space in New York City as well as its office space in downtown San Francisco. R/GA signed a short-term lease in New York at a fraction of the cost of the Hudson Yards office, which one source told Adweek cost R/GA more than $10 million per year. 

With the restructuring in the U.S., the agency said it is committed to the five practices it installed last year. R/GA’s strategy was based on the term “distributed creativity.” That restructuring was apparently planned before R/GA reported losses of up to $10 million in 2022 from crypto- and NFT-related work.

R/GA also reimagined its business in 2020, claiming that “Every nine years, R/GA changes the fundamentals of its operating model to align with the future of technology and the influence it will have on people, culture and clients.”

According to a spokesperson, “We’re working to help people find jobs—writing recommendations—many former R/GAers are offering work—the community and the alum network is strong as ever.”