Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.
Does “brand purpose”—the notion of marketers expressing clear support for values like diversity, equity and inclusion as a way of demonstrating what a marketer stands for—still hold sway over consumers? In this moment of economic anxiety, aren’t price and performance the only things a brand needs to nail down?
https://www.adweek.com/inside-the-brand/raja-rajamannar-on-the-cmo-crisis-and-what-brands-need-to-do-about-it/