So when these celebrities align with Bobbie, we don’t look at their value through the lens of “How can you help us sell formula?” but rather “What issue are you passionate about that is impacting parents across the country, and how can we get loud about it together?” Bold attracts bold. And we can create change together.

These icons have something else in common with our team of moms and community of parents: We are all collectively pissed off about the same policies and problems that impact families in America. Together, with our VC-backed resources and their combined voices and reach, we can make a tangible impact.

We operate in a way that acknowledges we are much more than a powdered milk company, but rather a fired-up group of well-educated mothers who understand the power of community and believe in investing in generational change. Our Irish-born mom of three CEO, Laura Modi, set this tone from day one.

More than a famous face

This year, our second MotherBoard is beyond anything we ever imagined: Meghan Trainor, Naomi Osaka, Karlie Kloss, Emily Oster, Gabrielle Union and Tan France, who is affectionately referred to as our MotherBoard GodFather and back with his second baby. Each of them is more than a famous face; they are parents using their platforms and personal journey into parenthood to reshape the narrative of what it means to feed a child and parent in America today.

The best part is that we have no idea whether any of our new MotherBoard members will even use Bobbie for their babies (all due this summer!) They may blissfully breastfeed for a year or need a specialty formula that we don’t make. And if that’s the case, we’re proud to invest in and share those stories as well.

It’s not about a predetermined product deliverable; it’s about connecting their raw and real-time stories to those same shared experiences of being a parent in America in 2023 and advocating for change along the way. What are we asking them to influence? Paid leave. An end to the maternal mortality crisis. Equitable feeding. Less shame. Better maternal mental health. Confidence over comparison. Postpartum support. Fewer unsolicited opinions, more science-backed insights. Frankly, none of it is explicitly tied to selling products, and we intend to keep it that way.

So why did we create the MotherBoard? You might say, our babies made us do it.