As publishers weigh whether to prioritize subscriber acquisition or retention, The Economist has found a way to do both.
https://www.adweek.com/media/retention-by-subtraction-how-the-economist-cut-products-to-reduce-churn/
As publishers weigh whether to prioritize subscriber acquisition or retention, The Economist has found a way to do both.
https://www.adweek.com/media/retention-by-subtraction-how-the-economist-cut-products-to-reduce-churn/