Periscope and Rise Interactive

Household cleaning products leader Jelmar chose two Quad agencies, Periscope and Rise Interactive, as its agencies of record. The shops will deliver work to engage audiences across linear TV, over-the-top, programmatic, search, social and CLR’s website.

PR Council

The PR Council issued new guidelines around the ethical use of generative AI. The guidelines were developed by an ethics and standards task force led by Mark McClennan, general manager of C+C and Ethical Voices podcast creator, as well as Anne Green, principal and managing director of G&S Business Communications.

Sway Group

Sway Group was chosen by California Raisins to lead an innovative yearlong influencer marketing program. The Sway Group will work with a diverse group of influencers to create content that showcases the brand’s versatility, convenience and nutrition benefits.

The7Stars

The7Stars launched Prospero, which claims to be the first fully managed, fully transparent programmatic omnichannel trading model in the U.K. The new model plans to bring disruption and change to the programmatic marketplace.

Tinuiti

Performance marketing firm Tinuiti has been named the performance media agency of record for Frye, an American manufacturer of shoes and boots. Tinuiti will oversee the business’ client growth, growth media, affiliate, SEO and analytics. 

Wasserman Ventures

Global sports, music and culture agency Wasserman just launched Wasserman Ventures, a new vertical that will invest in companies, products and markets to help accelerate businesses. The department will be led by Darren Ross, evp and managing director.

Woo Studio

ITV-backed media culture brand for Gen Z, Woo, just launched Woo Studio, a creative agency and innovation lab that aims to connect brands through feel-good storytelling.

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