This week’s roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape.
Adnami
Adnami launched Sonar, a tool designed to simplify attention measurement in digital advertising. Sonar allows advertisers to better understand how users engage with their campaigns, offering a more streamlined and efficient way to measure attention and optimize digital media strategies.
Alpha FMC
Alpha FMC completed the double acquisition of White Marble Consulting and Bankside Financial Solutions Consulting. These two companies bring specialized marketing and technology consulting services to Alpha, expanding its asset and wealth management offerings. White Marble provides marketing services to asset management and alternatives clients, while Bankside delivers expertise in data integration and technology transformations.
Amplify
Amplify launched Futures, a new innovation offering designed to harness the power of emerging technologies. Futures helps brands immerse audiences through creative technology, entertainment, and IP. The initiative focuses on combining storytelling with technological advancements to create memorable brand experiences.
Barbarian
Barbarian acquired digital transformation company g-Innovations to strengthen its technological capabilities. The acquisition enhances Barbarian’s digital offerings, positioning the agency to deliver more integrated solutions for clients navigating digital transformation challenges.
Havas
Havas acquired U.K.-based digital data agency DMPG to strengthen its global data, technology, and analytics capabilities. DMPG, a top Adobe-recommended independent, brings expertise in customer experience strategy, digital analytics, and omnichannel data activation. This acquisition aligns with Havas’ strategy to enhance its omnichannel marketing solutions for clients.
Hawke Media
Hawke Media acquired Mcomm Group, solidifying its position as a B2B marketing powerhouse. The acquisition expands Hawke’s capabilities, allowing the agency to provide more comprehensive marketing services to business-to-business clients across various sectors.
Kitten Production
Kitten Production joined The Independents, a global communications group specializing in luxury, fashion, and lifestyle. Kitten Production, known for its high-quality content production in the luxury sector, expands its reach with new offices in New York and Tokyo, leveraging The Independents’ global platform.
Mediaworks
Mediaworks donated £20,000 worth of IT equipment to The Turing Trust as part of its “Owning Your Future” initiative. The donation includes nearly 100 laptops and accessories that will help underserved communities in Africa gain access to digital tools for education.
MindgruveMacarta
MindgruveMacarta merged with Icon Commerce to strengthen its omnichannel commerce capabilities. The merger combines Icon Commerce’s expertise in in-store retail marketing with MindgruveMacarta’s advanced analytics and performance marketing services, creating a more comprehensive offering for clients.
New Engen
New Engen developed a proprietary bid multiplier UI to optimize Meta’s Advantage+ Shopping campaigns. The new solution allows clients to increase bids on high-value customer segments, resulting in significant improvements in return on ad spend (ROAS), average order value (AOV), and cost per acquisition (CPA).