Novus

Novus became the media agency of record for DePaul University. NOVUS leverages its hyperlocal marketing approach to promote the university and target parents and teens across Illinois. The partnership enhances DePaul’s visibility amidst a competitive education landscape through a digital-centric strategy supplemented by multicultural insights.

OddBeast

Polymath Motion, a motion design and production studio serving clients including Seagram’s VO, John Frieda and Febreze, has rebranded as OddBeast. The change ushers in a new era for the company, which was founded in 2017 by 3D animation specialist-turned business leader Ronny Young.

Secret Weapon

After 27 years, creative agency Secret Weapon has closed its doors. Known for its unconventional and highly creative work, Secret Weapon left a lasting impact on the advertising industry with its unique approach to brand building.

Shadow

Shadow announced its new partnership with The Mercer, Soho’s foremost five-star luxury hotel. As the hotel’s new agency of record, Shadow will manage media relations, VIP partnerships, and more to enhance The Mercer’s brand visibility and status among discerning travelers and creatives.

The Secret Little Agency

Travel experience disruptor Klook appointed The Secret Little Agency as its creative partner to shape its global brand strategy. The collaboration focuses on developing a new global brand platform and communications to support Klook’s next phase of growth.

Vistar Media

Vistar Media made its traditional out-of-home planning software, Adstruc, available to U.S. clients. The platform streamlines workflows for media planners, making it easier for agencies to manage traditional out-of-home campaigns alongside digital offerings, saving significant time and increasing campaign efficiency.

WPP

WPP acquired New Commercial Arts (NCA), one of the U.K.’s fastest-growing independent creative agencies. NCA now joins Ogilvy’s global creative network, further enhancing WPP’s presence in the UK and expanding its capabilities in creative and customer experience solutions.