Fusion92
Fusion92, a marketing transformation partner, has appointed Kevin Dean as executive vice president of data partnerships, a newly established role within the company. Dean brings a wealth of experience to Fusion92, having previously served as president and general manager at Experian.
Grandmerci
Brand expert Kasia Bannon, who most recently led the North American arm of WPP’s Design Bridge and Partners, has launched Grandmerci, an independent branding company across B2B and B2C, while simultaneously removing the corporate barriers which often get in the way of creativity and client relationships.
Hanson Dodge
Lixil, maker of water and housing products, has named Hanson Dodge (HD) its new integrated strategic media agency partner in the Americas, following a competitive review. Under the new alignment, HD will be responsible for strategically integrating all media activities to support Lixil Americas’ key consumer brands: American Standard, Grohe and American Standard Home Services.
Horizon Media
Horizon Media has launched a major climate awareness campaign with outdoor media specialists JCDecaux and Intersection coinciding with the United Nations Climate Week in New York City. The campaign, “Calculate Weight,” aims to educate, inspire, and engage the public on climate change issues through interactive, out of home digital displays across New York City and Horizon Media offices.
Juice Media
Juice Media, an omnichannel media and advertising platform, has acquired high-growth mobile/social performance agency Mooko Media and prominent linear and streaming specialist Media Design Group (MDG). The Mooko Media deal closed in April 2024,
and MDG closed in August. These strategic acquisitions extend Juice Media’s digital marketing capabilities, enhancing its position in media measurement and attribution.
Klick Health
Klick Health announced the round two results of its $1,000,000 Klick Prize after awarding a combined $200,000 to four employee teams who contributed game-changing AI ideas for healthcare companies. The company will be turning the winning ideas into prototypes for commercialization. The third round of the Klick Prize opens in October.
Laughlin Constable
Laughlin Constable has been named the full-service creative and media agency of record for Travel Wisconsin, Wisconsin’s Department of Tourism. LC was awarded the business following a competitive review that included agencies from the Midwest and across the country. The agency served as its AOR from 2009 to 2019 and prior to that from 1985 to 1999.
Mediavine
Mediavine, the largest exclusive full-service ad management firm in the U.S., is celebrating its 20th anniversary by announcing the return of the Mediavine Conference in 2025, bringing together publishers, advertisers, and industry experts to explore the latest trends and technologies shaping the digital publishing landscape. The conference reaffirms Mediavine’s commitment to its publishing community and its approach to new technologies that protect both creators and the open internet.
Milk Agency
New York-based full-service agency Milk Agency has been awarded work for brand strategy, social media, and content creation for newly-launched smart fitness brand amp. The agency will be responsible for activating new branding on social media and launching the product successfully across the U.S.
MindgruveMacarta
MindgruveMacarta, a global performance marketing, retail media and data-tech company, has officially become one of Emarketer’s first retail media data partners in LATAM. This exciting partnership enables Emarketer to share MindgruveMacarta’s extensive retail media data, providing benchmarks enabling brands to evaluate performance and advance strategy in Latin America.