Open Swim

Open Swim has signed award-winning director/photographer Karen Haberberg for both live-action and live-action/print combo projects, kicking off with a new campaign for Empower Federal Credit Union.

R&CPMK

R&CPMKhas elevated Victoria Greene to head of growth for the agency. In her expanded role, Greene will lead new business and development efforts across R&CPMK’s brand marketing, communications, creative, experiential, and talent and influencer divisions.

Ryff

Ryff, a pioneer of in-scene advertising (ISA) and virtual product placement (VPP), is making moves to drive revenue growth and profitability under recently appointed executive vp of global sales and customer experience, Shirley Richter Hughes. Nicole Winters, Miles Rutter, Samantha Thomson-Hutchins, and Krystal Karter join Ryff in key roles as the company scales to meet demand for its Spheera platform and AI-driven advertising solutions.

Strawberry Frog

StrawberryFrog has appointed Steve Scutellaro general manager. Scutellaro has been managing director at Deep Focus for the past five years. He will join co-chief creative officer Nick Sonderup, who was appointed CCO this summer. Scutellaro worked closely with Sonderup at Pereira O’Dell on Mini Cooper, Timberland, Fox Sports and other brands. This is the first time StrawberryFrog, which celebrates its 25 year anniversary in 2024 has appointed a general manager.

Superside

Superside has hired new vp of sales Alex Bohorquez. He is being tapped to help the design agency grow its footprint in North America, specifically in the Enterprise Tech segment. 

TBWA\Chiat\Day NY

TBWA\Chiat\Day New York has named Meg Piro as its new head of brand experience strategy to build and oversee the agency’s connections, social and data practices. She joins TBWA after spending the last two years consulting in brand marketing and strategy, and acting as the vp of global marketing at Unilever Prestige’s Hourglass Cosmetics.

Tinuiti

Tinuiti, an independent performance marketing agency, has appointed Andrea Snyder as evp, managing director, emerging. Snyder joins Tinuiti from GroupM’s EssenceMediacom, where she was the North American operations lead overseeing the daily operations for The Coca-Cola account.

TripleLift

TripleLift, the ad tech platform elevating digital advertising across screens, has promoted Jennifer Lee to chief customer officer, where she will oversee all offerings related to customers and clients. Lee is based out of TripleLift’s New York office.

XR Extreme Reach

XR Extreme Reach, a global technology company that integrates data across creative, media, and production, has appointed Kristin Wnuk as senior vice president of enterprise solutions. With a proven track record of driving growth for Roku, Hulu and Madhive, Wnuk will drive adoption of the XR platform and lead sales expansion across global advertisers.